Lash 'N Roll Mascara — Amanda Goldstein

LASH ‘N ROLL MASCARA
e.l.f. Cosmetics
Campaign launch of Lash ‘N Roll maximum curl mascara. Lash ’N Roll Mascara’s double-sided,
arched brush lifts and separates lashes for sky-high curves in all the right places.

091522_SL_LNR_Hero-V2-MAIN2_FocusStack_FINAL_2 _IGF_V2.jpg

091522_SL_LNR_CurlyFry_0442-MAIN2_FINAL IGF_V2.jpg

091522_SL_LNR_Hero_0341-PLATE1_BRUSH_NO_SWIPE_FINAL_2_IGF.jpg

091522_SL_LNR_HairRollers_0425-MAIN1_FocusStack1_FINAL_IGF.jpg

091522_SL_LNR_Hero-V3_MAIN1_FocusStack_FINAL_1_IGF_V2.jpg

1222_EMAIL_NEWARRIVALS_LASHNROLL copy.jpg

Art Direction: Amanda Goldstein
Creative Direction: Francine Dreyfus & Nina Sulcov
Photography: Jai Odell & Alex Bohn
DP: Jonathan Galan
Video Editing: Andy Akbik
Makeup: Jodie Boland
Hair: Jeff Francis
Nails: Rita Remark
Wardrobe Styling: Liz Cresci
Prop Styling: Chris Gaskill & Erica Oblak
Production: Jess Kahn, Luis Moran & Heloise Goodman
Design: Yasmin Rozmee
Retouching: Jessica Gaber
Copy: Richard Quigley