GLOWING SKIN FTW
e.l.f. Cosmetics
Campaign launch of Power Grip Primer + 4% Niacinamide and pairing story for lit-from-within-skin.

Art Direction: Amanda Goldstein
Creative Direction: Francine Dreyfus & Nina Sulcov
Photography: Lara Callahan & Alex Bohn
DP: Jonathan Galan
Video Editing: Andy Akbik
Makeup: Vicky Steckel
Hair: Clay Nielsen
Nails: Martha Fekete
Wardrobe Styling: Liz Cresci
Prop Styling: Trina Ong
Production: Jess Kahn, Luis Moran & Heloise Goodman
Design: Yasmin Rozmee
Retouching: Jessica Gaber
Copy: Richard Quigley